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Complete SUMMARY Digital Marketing, Chaffey 11th edition (ISBN: 9781292241579)
- Summary • 27 pages • 2023
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This document is a complete and comprehensive summary of the chapters in the book: digital marketing by Chaffey (11th edition) ISBN: 9781292241579.
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205 MKT-Digital Marketing
- Essay • 22 pages • 2018
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- $39.94
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205 MKT-Digital Marketing- all information is provided for CW 1 , where a grade of 80% is achieved, the information critically analyses various theories then puts forth a creative recommendation.
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Lecture 11 - digital communications
- Class notes • 5 pages • 2020
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- $9.81
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Nottingham Trent University, BA (Hons) Marketing lecture notes. All lecture notes for the Digital Marketing. These notes will be extremely helpful or you to get a high 1st in your coursework just as like I received!
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Summary Digital Marketing ISBN:9781292241579/Course: Advanced Marketing (ADVMAR)
- Summary • 16 pages • 2023
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This document is a summary of the book Digital Marketing by Chaffey, D., Ellis-Chadwick, F. (ISBN: 9781292241579). 
 
This summary was originally created for the course: Advanced Marketing within the International Business Administration program. 
 
This summary goes in depth about the difference between traditional and digital marketing, the difference between micro and macro marketing. It describes PESTEL, Porter's Five Forces, competitor analysis, suppliers analysis, digital marketing strat...